What is Google AdWords (PPC):

Google AdWords is a marketing strategy that uses its search engine platform and partner sites to help businesses access online target markets. After a user searches for terms and phrases linked to a business and its products or services, these partner sites display a text or picture ad on the page. AdWords advertising on Google.com are normally displayed at the top and right-hand sides of a search results page.

For your AdWords account, you can choose keywords linked to your brand, products, services, and industry. Customers will see your store's advertisement when they search for these terms. You only pay when a user clicks on your ad and visits your website or uses "click to call" to phone your business.

Benefits of Google AdWords (PPC):

1. Adwords is more efficient than SEO.
2. Raising brand awareness
3. Use their Gmail Inbox to reach out to new customers.
4. Reconnect with your website's viewers.
5. Track your progress on a regular basis.
6. Extend your research with the help of your adverts.
7. Take a more aggressive approach to your opponent.

Process of Google AdWords:

Setting Up A Google Ads Campaign: The Ultimate Step-by-Step Guide

Create an account in the first step. The first thing you'll need to do is sign up for a Google Ads account.

Step 2: Decide on the type of campaign you want to run. Campaign Objectives...

Step 3: Change the settings...

Set up ad groups and keywords in Step 4...

Step 5: Make advertisements.

Step 6: Create a charging system.

 

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